Investor one-pager

Tagline On-chain social where ranking and rewards are verifiable: native reputation, indexing, and content‑to‑earn on a Cosmos app‑chain.

Thesis Attention should be as verifiable as money. Tlock brings social primitives on‑chain—posts, ranking, and rewards—so creators get trustless receipts of influence and earnings. An app‑chain architecture lets us sponsor gas, gate rewards by reputation, and expose cryptographic proofs that “my post was #1.”

What we’re building

• App‑chain on Cosmos SDK optimized for social transactions and feeds.

• On‑chain indexing: hierarchical/composite keys and IAVL‑based sorted lists for home, trending, categories, and mentions—no off‑chain indexer trust.

• Reputation and incentives:

  • Reputation levels (0–10), exponential score propagation, human‑verified onboarding.

  • Dual rewards: instant engagement payouts and 7‑day unlocking creator accruals.

  • Dynamic, reversible halving tied to reward‑pool health; 14‑day cooling to stabilize payouts.

• UX enablers: periodic fee grants so verified users can post without holding tokens.

• Governance and moderation: on‑chain roles, elected Chief Moderator, label‑reduce (not remove) to preserve speech.

State of play

• Live devnet open to the public.

• GitHub active for ~12 months with continuous updates; latest code and modules available for review.

• Mobile app alpha running internally; investor access available for hands‑on testing.

• Implemented modules in devnet: Profiles/Posts/Likes/Comments; fee‑grant onboarding; early indexing; reputation scaffolding.

• Roadmap toward public testnet → mainnet (target Q4 2026).

Why now

• Creator economy seeks transparent monetization.

• AI agents need permissionless identities to publish/consume.

• DeSoc protocols rely on off‑chain feeds; verifiable ranking is the missing primitive.

Differentiation

• Everything that determines visibility is on‑chain (indexes, scores, thresholds).

• Reputation‑gated emissions + reversible halving to curb farming and extend runway.

• Gasless UX via fee grants without custodial wallets.

• Working devnet and mobile alpha shorten time‑to‑proof for investors.

Go‑to‑market

• Early creator cohorts: crypto‑native news, research, and meme communities.

• “Proof‑of‑Receipt” campaigns: weekly on‑chain leaderboards; claimable badges for top posts.

• Bridges: cross‑post to X/Telegram; import follow graph from Farcaster/Lens via attestations.

• Telegram mini‑app for low‑friction trial.

Key milestones and KPIs (next 9–12 months)

• M1: Devnet hardening (Months 1–2)

  • Deliverables: stabilize current modules; public docs; investor test flight for mobile alpha.

  • KPIs: tx success > 99.5%, median post latency < 2.5s, cost/post < $0.002 at test gas; 500+ external devnet users.

• M2: Public testnet v1 (Months 3–5)

  • Deliverables: On‑chain feeds (trending/following), reputation L0–L3, reward pool v1 with halving controller, explorer + metrics dashboard.

  • KPIs: 15k wallets, 3k weekly active posters, 75k daily feed reads, 95p feed query < 200ms.

• M3: Content‑to‑Earn alpha + security (Months 6–8)

  • Deliverables: Instant + creator rewards live; 14‑day cooling; bug bounty round 1.

  • KPIs: Daily reward spend within 0.9–1.1x target band, farmed‑interaction rate < 3%, day‑7 retention of verified users > 25%.

• M4: Testnet v2 + ecosystem (Months 9–12)

  • Deliverables: Moderation DAO v1, ad‑fee stub feeding pool, SDKs + GraphQL/REST, 10+ partner communities, mobile beta to public testers.

  • KPIs: 120k wallets, 12k WAU posters, 30% of reward‑pool outflows offset by inflows (ads/donations), moderation SLA < 6h.

Use of funds (18–24 month runway)

• Engineering (55%): core chain dev, index performance, mobile/web polish, infra.

• Security (10%): 2 audits, continuous fuzzing, bug bounty.

• Ecosystem/Growth (20%): creator grants, points/airdrop infra, partner integrations, community ops.

• Operations/Compliance (10%): entity, legal for token/moderation, media‑storage vendors.

• Contingency (5%).

Round details

• Stage: Seed.

• Ask: $1–3M.

• Instrument: SAFT; token allocation with 12m cliffs and 36–48m vest.

• Use: Achieve Public Testnet v2 with measurable traction and audit readiness.

Token model snapshot

• Supply: 150B TOK; Reward Pool 100B; Community 30B; Sales 7B; Team 7B; Reserve 6B.

• Emissions: Dynamic, reversible halving gated by pool thresholds and 14‑day cooling.

• Sinks/flows: ad fees, premium features, and penalties feed the pool; fee grants funded via treasury; staking for governance/moderation roles.

Risk and mitigations

• Cold start/growth: proof‑of‑receipt leaderboards, creator grants, Telegram mini‑app funnels.

• Farm resistance: reputation‑gated rewards, daily caps on paid actions, velocity checks, stake‑to‑bypass with unbonding delay, anomaly detection.

• Centralized media: hash‑commit on‑chain, multi‑provider redundancy, migration playbook, archive fee for pinning.

• Regulatory: immutable content; weight‑reduction moderation; ad/token flows reviewed with counsel.

Investor access

• Devnet: open; reviewers can inspect code and run nodes.

• GitHub: active for ~1 year with frequent commits.

• Mobile alpha: investor TestFlight/Android build available upon request.

Next steps for investors

• Technical deep dive (reputation math, index schemas, halving controller).

• Emissions simulations walkthrough (pool longevity and farm scenarios).

• Live demo: devnet + mobile alpha.